Sweden is often described as one of the worlds most modern countries. Whether its technology, urban trends, social reform or fashion and design, this country has an extraordinary ability to position itself at the forefront.
But foreign visitors also experience a naturalness that is equally typical of the country. It compasses an openness, an informality and above all a profound and loving relationship with nature that has grown to something of a national religion.
In Sweden you'll find priceless naturla luxuries like open space, untouched wilderness, fresh air and clean water, pease and quiet in abundance, all within easy reach - even from the largest city centres. The unique Swidish Right of Public Access is an expression of this special relationship and this makes the countryside more accessible in Sweden than any other country in the world. Nature and the changing of the seassons also have a huge impact on th Swedish way of life, their customs and traditions, in a way that visitors find exoctic and attractive.
Some say that Sweden has all the advantages associated with modern society, but few of its common problems. Its a country where trave is easy, safe and convenient.
Its considerable size and the long distance between north and south mean that the regions are very different, with great variations in landscape. In addition, the country's history as great power in the 17th century Europe has produced a cultural heritage of a magnificence and diversity that will surprise many visitors.
Easy access to all of modern society's benefits and attractions, coupled with the fantastic countryside and natural contact with their history and traditions. I suppose this is what they mean when they say "this is the unique Swedish quality of life".
